Localization is all about adapting content from one culture to another, from one market to the next. The tricky part is the thin line separating appropriation and appreciation. The challenge is to adapt content respectfully and give proper credit. It's easy to blur the line between appreciation and appropriation. My post this week reflects on that.
Much is said about AI's threat to professionals in the localization industry. But the truth is that the AI + human combo has a lot of potential. In this blog post, you can learn about the role of an internal Localization team in the AI era.
Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically.
But what about global content? What about all the content that your company produces for people in other parts of the world?
What areas should a localization team consider when collaborating efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering implementing a Localization strategy to support developers operating under the GaaS framework.
We all live our particular Groundhog Day; regardless of what we do, some things come back again and again.
Translators and AI: A Partnership
In this post you can find a list of ideas, areas in which a translator can rely to be more efficient in their day-to-day tasks.
The basic principle of strategic decision-making is based on understanding the impact of our decisions on the future in the decisions we make today.
But, of course, that's more complex than it seems because of cognitive biases. The topic of cognitive biases is fascinating; we all have cognitive biases, and to make matters worse, we don't know we have them. Identifying them is vital since overcoming cognitive biases helps us think more critically and objectively, and we end up making better decisions as a result.
But how can we identify a bias if we don't know we have it? chatGPT to the rescue!"
ChatGPT is a fantastic tool, and in this post, I explain things I have discovered after a year of use
There's a reason that I started observing last year and have consolidated this year as another reason for questioning the impact of localization, and that is Unfamiliarity with how Localization supports DEI (Diversity, Equity, and Inclusion):
The power of positive and negative together: The science of mental contrastingThe sweet spot for achieving something is when there is tension between the positive and the negative. And that's a model we can use in this moment where AI is in the spotlight
We move between three approaches when considering how to reach a desired outcome.
1.- INDULGING
2.- DWELLING
3. -ACTIVE CONTRASTING