Culturalization is the KEY
Localising a videogame is way more than translating it from one language to another. CULTURALIZATION is the key.
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Certain words in business settings push all my buttons: 'synergies,' 'strategic meetings,' and 'thought leadership.'
The worst offender? Synergy. Lately, though, another term has been creeping up my list: 'educated.' In localization, we often say, 'We need to educate stakeholders.' But do they really want to be educated? No, they want to understand how localization impacts them.
Instead of teaching, we need to translate localization into business value.