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Nov 15, 2024

Imagining a Future with AI: Emerging Roles in Localization

Nov 15, 2024

In this blog post, I imagine three roles that could become as popular as the Social Media Manager did: AI Workflow Localization Manager, Localization Data Curator and AI Localization Quality Specialist

These roles blend human expertise with AI, pointing to a future where localization jobs look very different from today.

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Nov 15, 2024

Nov 1, 2024

5 Signs You Might Need to Hire an International Localization PM

Nov 1, 2024

In this post, I discuss the key indicators that suggest it's time to hire an International Localization Product Manager. Understanding when to bring this role into our team is essential for successfully navigating global markets and securing sustained international growth.

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Nov 1, 2024

Oct 25, 2024

What localization tasks are different when working on the buyer side?

Oct 25, 2024

This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions

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Oct 25, 2024

Oct 18, 2024

What makes game localization different from other digital products?

Oct 18, 2024

While localization fundamentals are the same across software, video games stand out for their unique challenges. There are elements complicated to deal with such as the narrative arc, or syncing voiceovers with character lip movements, timing subtitles perfectly so they appear in the right scene at the right time …

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Oct 18, 2024

Oct 11, 2024

How the Globalization Team Creates Alignment

Oct 11, 2024

Words have the power to shape perceptions and influence actions, which is why reframing is such a powerful tool. In localization, we can reframe our role from simply translating to driving alignment across the company. By ensuring content is consistent, culturally relevant, and strategically aligned with business goals, localization professionals play a key role in helping businesses grow globally. This post explores how we create that alignment and why our work is much more than just translation.

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Oct 11, 2024

Oct 4, 2024

After the Launch 7 Post-Localization Activities to Keep in Mind

Oct 4, 2024

Post-localization activities are crucial for maintaining high-quality localized content even after a product launch. These include collecting user feedback, monitoring translation consistency, and ensuring legal compliance, all of which aim to improve the user experience. Continuous efforts in localized SEO, metrics tracking, and stakeholder alignment keep your localization strategy strong and relevant across global markets—and this post covers all that!

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Oct 4, 2024

Sep 27, 2024

Key Ingredients for a Localization Strategy in a Changing World

Sep 27, 2024

In this post, I compare the excitement of discovering the internet to the rise of AI in localization today. With tools like LLMs and GPT, we’re at a turning point, and staying curious, planning carefully, and aligning efforts are key. Missing any crucial element, as shown in the infographic, could hinder progress. A "slow and steady" approach is essential as we navigate this change.

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Sep 27, 2024

Sep 20, 2024

Is This Translation Really Weird? Using ChatGPT to Improve Feedback and Quality

Sep 20, 2024

Handling feedback like "this translation sounds weird" requires us to be armed with patience and resist the temptation to push back, as we might be labeled as defensive. It’s better to take an analytical approach, as described in this post, and why not use ChatGPT as a friend instead of a threat

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Sep 20, 2024

Sep 14, 2024

Devil's Advocate Localization Buddy!

Sep 14, 2024

In this post, I explore how chatGPT can become your devil’s advocate in localization, helping you challenge assumptions and think beyond the obvious

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Sep 14, 2024

Aug 31, 2024

Dealing with change: overcoming resistance in Localization strategy execution

Aug 31, 2024

We’ve all heard the saying that “change is always good,” right? Wrong. We don't like change; we don't like to step out of our comfort, but still, change must happen. I've been studying "Change management and resistance to change" in the last weeks because change is the norm in our #localization industry. In this post, I summarized my learnings so far! I hope you find it useful ☺️

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Aug 31, 2024