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Dec 14, 2024

New year, new role: tips to build a high-performing Localization team from day one

Dec 14, 2024

Transitioning from one job to another can be an enriching experience, or it can be a nightmare.

I have detected in my different movements, and after seeing many colleagues making transitions, that there are a series of usually effective tips.

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Dec 14, 2024

Dec 7, 2024

The benefits of prioritizing customer experience in your Localization strategy (and how to do it with the help of AI)

Dec 7, 2024

When it comes to offering a customer-centric experience, language, culture, localized pricing, and payment options play a crucial role. Companies aiming to reach a diverse audience can leverage hyper localization as a powerful tool.

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Dec 7, 2024

Nov 29, 2024

But .. how do we move to the left!?

Nov 29, 2024

Localization is often seen as an afterthought, focused on translating content late in the process. This post looks at how Globalization teams can step in earlier by identifying invisible tasks and using AI tools like to influence decissions from product teams to create products designed for global audiences. It’s about rethinking localization as a strategic partner instead of a support function

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Nov 29, 2024

Nov 15, 2024

Imagining a Future with AI: Emerging Roles in Localization

Nov 15, 2024

In this blog post, I imagine three roles that could become as popular as the Social Media Manager did: AI Workflow Localization Manager, Localization Data Curator and AI Localization Quality Specialist

These roles blend human expertise with AI, pointing to a future where localization jobs look very different from today.

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Nov 15, 2024

Nov 1, 2024

5 Signs You Might Need to Hire an International Localization PM

Nov 1, 2024

In this post, I discuss the key indicators that suggest it's time to hire an International Localization Product Manager. Understanding when to bring this role into our team is essential for successfully navigating global markets and securing sustained international growth.

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Nov 1, 2024

Oct 25, 2024

What localization tasks are different when working on the buyer side?

Oct 25, 2024

This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions

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Oct 25, 2024

Oct 18, 2024

What makes game localization different from other digital products?

Oct 18, 2024

While localization fundamentals are the same across software, video games stand out for their unique challenges. There are elements complicated to deal with such as the narrative arc, or syncing voiceovers with character lip movements, timing subtitles perfectly so they appear in the right scene at the right time …

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Oct 18, 2024

Oct 11, 2024

How the Globalization Team Creates Alignment

Oct 11, 2024

Words have the power to shape perceptions and influence actions, which is why reframing is such a powerful tool. In localization, we can reframe our role from simply translating to driving alignment across the company. By ensuring content is consistent, culturally relevant, and strategically aligned with business goals, localization professionals play a key role in helping businesses grow globally. This post explores how we create that alignment and why our work is much more than just translation.

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Oct 11, 2024

Oct 4, 2024

After the Launch 7 Post-Localization Activities to Keep in Mind

Oct 4, 2024

Post-localization activities are crucial for maintaining high-quality localized content even after a product launch. These include collecting user feedback, monitoring translation consistency, and ensuring legal compliance, all of which aim to improve the user experience. Continuous efforts in localized SEO, metrics tracking, and stakeholder alignment keep your localization strategy strong and relevant across global markets—and this post covers all that!

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Oct 4, 2024

Sep 27, 2024

Key Ingredients for a Localization Strategy in a Changing World

Sep 27, 2024

In this post, I compare the excitement of discovering the internet to the rise of AI in localization today. With tools like LLMs and GPT, we’re at a turning point, and staying curious, planning carefully, and aligning efforts are key. Missing any crucial element, as shown in the infographic, could hinder progress. A "slow and steady" approach is essential as we navigate this change.

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Sep 27, 2024