My conversation with Kathrin Bussmann about Localization in the videogames industry
The Worldly Marketer Podcast is a great show hosted by Kathrin Bussmann. She's a great podcaster and very very knowledgeable about the Globalization, Localization and Digital industry. She has a weekly podcast that I find very educative. She talks to different professionals and the info shared it's very inspiring.
A few weeks ago I was fortunate enough to be in Kathrin show, we talked about the in and outs of the video games industry. If you are curious to know what we talked you can find the interview here.
Reorganizations are disruptive. For localization teams, they bring a double challenge: the fear of being affected and the pressure to keep global launches on track. While executives focus on restructuring, customers still expect consistent experiences across markets. That’s why reorgs can be an inflection point an opportunity for localization leaders to show resilience, protect business continuity, and earn a stronger seat at the table.